Tuesday, April 8, 2014

Diversity Solutions with Sherri L. Smith

Welcome to the second interview in Diversity Solutions! It seems as if the cry for more diversity in kid lit is everywhere in the media right now. In this series, authors discuss how we can achieve the change we need.  Today, I'm so excited to have Sherri L. Smith share her insight into the many hurdles we face. 

Sherri L. Smith is the author of Orleans, a post-apocalyptic tale told after hurricanes have all but obliterated the Gulf states, and Flygirl, a WWII story about a girl who hides her racial heritage in order to join the Women Airforce Service Pilots. Sherri has also worked in film, animation, comics, and construction.

Hi Sherri! Thanks so much for joining us and tackling some of the tough questions about diversity in kid lit today!

According to this post by Lee & Low Books, there is a large gap between the percentage of children's books with diverse characters and the actual percentage of minorities living in the United States. It seems to me that if 37% of Americans are non-white, there must be an untapped market of readers waiting for books about minority characters. Why do you think publishers haven't invested further in books about diverse characters?

In general, there is a discrepancy between representation and actual demographics in all of entertainment—film, TV and books alike. Given that we are a “free marketplace” society, the belief is books (and movies and TV shows) reflect the consuming audience. If most of your readers are tall redheads, in theory you should produce more books about tall redheads. What this does not take into consideration is the reader’s willingness and great desire to read beyond his or her own experience. 

If publishers trusted their readership more, they might open up to more diversity. Additionally, if some clever statistician would crunch the numbers and show that minorities do in fact buy books, and buy a sizeable amount of them, then we might facilitate change. 

Another thing to consider is the global market. A book isn’t a blockbuster anymore unless it’s an international blockbuster. A European publisher once told me my novel, FLYGIRL, was “too American” for their readership because it dealt with Jim Crow race issues, which were alien to their nation. Sadly, racism is a universal phenomenon, including in this person’s country (hate crimes were in the news that very week!), but they could not/would not equate themselves with the deep history it holds in the US. The trick there is, how do you take the minority experience and make it universally relatable? Then it might sell around the world, and the publishers will say “yes!” to that.

There is a belief in the publishing industry that books with ethnic characters on the covers don't sell as well. If this is the case, what can we do to change it? What types of covers would you like to have for your books?

This is a common belief in movie posters, too (my Master’s thesis was on marketing “black film.”). Quite often, if the cast is African-American, there will be a color wash over the image, turning everyone a lovely shade of gold or blue or something non-racial. I have never heard anyone say they won’t see a movie because the person on the cover is a certain color, nor have I heard it said about a book. Then again, some characters sell well on the cover, and some don’t. Donald Duck is huge in Italy, Mickey Mouse is preferred over here. Boys won’t read books with girls on the cover, girls will read anything, or so they say. It seems different cover images suit different audiences. 

To me, the solution is to make better covers. A striking image is a striking image. Period. As for my books, I tend to prefer art to photographic covers. As a reader, I’d rather imagine my protagonist than see them strongly imprinted on the cover. It stifles the imagination.

I have heard stories from authors about getting a rejection from an imprint because they already had a book about a particular minority, as if that disqualifies other stories. Have you had any experience with this?

That’s hilarious—clearly someone is filling a quota, rather than looking for good stories. I can’t say that’s been my experience. I do remember developing a story for a book packager based on their springboard, with no mention of race, so I wrote what came to mind. They came back and asked, “Why aren’t the characters black?” I said, “Should they be?” They had assumed they would be because I’m black. No discussion necessary. That surprised me at the time. Needless to say, that project disappeared shortly thereafter.

In your opinion, what are the top three things publishers can do to help sales of books with diverse characters?

1) Seek out great stories from all kinds of writers—not just MFA graduates.
2) Put some marketing money behind those great stories in the ethnic niche as well as the wider audience, not just one or the other.
3) Stop saving your multicultural titles for February (Black History Month), May (Asian American and Pacific Islander History Month) or National Hispanic Heritage Month—which isn’t even a calendar month, but runs September 15th to October 15th! Not every minority gets a month, and every minority should count throughout the year. You don’t need an angle or a gimmick to force people to read a good story. You just need the story to be good.

What are the top three things writers can do?

1) Write great stories.
2) Write your cultural experience.
3) Don’t be afraid to write outside of your cultural experience. Do your research and walk a mile in somebody else’s shoe. If that cultural group takes issue with it, maybe it will encourage them to tell their own stories, too!

Thank you so much for your excellent analysis and advice, Sherri! 

To learn more about Sherri L. Smith, check out her website, blog, facebook, or twitter.

Also, don't miss the other installments of Diversity Solutions with Nathan Bransford, Stephanie Guerra, Lamar Giles, Aisha Saeed, Jessica Martinez, and Brandy Colbert!

4 comments:

  1. Good afternoon, Ms. Prasad & Ms. Smith!

    I hadn't realised the topic had become an epic firestorm of discussion in the media and/or around the twitterverse & book blogosphere. The main reason I was inspired by sharing my own heart on the subject is because it is a subject that I have grown up with and lived authentically towards bridging the gaps between our outward differences and our internal reactions towards compassion & acceptance. I grew up never seeing colour or differences in personality or outward appearances. I always felt that the best way to get to know someone is to talk to them, enjoy a spontaneous conversation and find common ground. We all share so much in common with one another that our differences at the end of the day are quite nominal.

    I have always been attracted to stories from different points of view, from all walks of life and ethnicities too. As I said in a recent tweet: The world is a melting pot; books should be too. In my own fiction writings, I have a lot of different characters being focused and featured. I never thought about it truly but my own stories come out as a melting pot of characters and voices. I even conceived a story from the perspective of a girl from India. I follow my heart and where my inner muse takes me, I create around the inspiration which guides me. I truly find writing to be a rhythm of words funneled through our heart, mind, and soul.

    I was lamenting about this myself not too long ago,.. I believe it was on my Interview with Andra Wakins about how publishers are short-changing their readers on what we will and will not accept. In that vein, it was on how they took a pass on a multi-genre novel "To Live Forever: An Afterlife Journey of Meriwether Lewis" because they could not foresee where the book would be placed on the shelf or how it would be marketed. As readers could read in my book review of the title, the marketing of the novel stems out of how a reader connected to the story as I had! The breadth of what was given in the narrative and the overall takeaway of what the story revealed.

    The same is sadly true for books with diverse characters -- which in my essay I did not limit to ethnicity and nationality because there are a lot of groups marginalised in our society who should not be. Therefore I broached the topic to be expanded into 'Equality for All' in which I merely said "Equality in Literature". I am not sure why there is a disconnect in "FlyGirl"'s appeal overseas -- as like you said the universal theme of racial prejudice should have been enough to get it into a different country who has struggles akin to the ones in the novel. I find it difficult to always accept that even though one set of circumstances differs from another person's, why can't the lesson and heart of the story from a different point of view be valid and worthy of teaching by highlighting consequences and survival?

    I feel disheartened hearing this as I grew up with such a diverse entertainment childhood! My favourite comedies were "227", "The Jefferson's", and "Fresh Prince" right alongside "Little House", "Star Trek: TNG", and "Quantum Leap". The same with motion pictures as I watched numerous films with lead characters played by African-Americans; not to mention the fact I have followed LL Cool J from comic supporting cast to co-lead on the dramatic NCIS: LA. I never looked at it from the perspective of choosing diversity because of how I was raised. The world is such a beautiful kaleidoscope that it comes to me naturally.

    Oh! I agree with Ms. Smith on illustrative art for book covers! I miss the days where illustrators would always create an original piece of artwork to entice the reader forward into the narrative! I love the suspension of knowing only a nibblement of what was inside to knowing the full scale of what I'd find revealed.

    Part I of II

    (apparently my response is too long for one comment!)

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  2. Part II of II

    (continuing from above)

    On misunderstandings / misjudgements: my writing voice is British English, and I recently had someone visit my blog and tell me point of fact that my words being used in my posts were incorrect and invalid simply because they were not accustomed to seeing "staid" and "bourne" claiming those were not of merit to an American English audience. Now where that person came up with that comment I am not sure, but I responded by addressing my writing voice & style, and thanking them for their visit as they did at least tell me they enjoyed the Interview! I do go into a bit of length to explain my writing style & voice under "My Bookish Life" but I oft am bemused its the least visited page on my blog! Oy.

    Oh, my dear goodness!? I had not realised that pattern previously (about the months to release certain works of literature?)... what are they thinking!? I completely agree with you on this note!

    I am clearly on the same page and of the same heart as Ms. Smith!

    What a beautiful blessing to receive today! I only just found "FlyGirl" at my local library as I wanted to highlight the books I had discovered in the past which are 'next reads' as much as seek out new titles which have been added since I last checked the catalogue!! Thank you for such an outstanding interview and such keen insight into how Diversity in Literature is going to be a long road to achieve. At least you both know that I am walking the path with you!

    Jorie's Diversity in Literature Essay via A to Z Challenge

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    Replies
    1. Thanks for sharing, Jorie! I'm glad the interview spoke to you. :)

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  3. Delurking to comment on Sherri's top three things: DEFINITELY, it's time to stop "saving" the minority books for their "special" month. Difference in all areas is part of everyone's reality, every single day... we need to embrace it, not just a single month a year!

    This is a great series, thanks you.

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